PQUADRADO uses cookies to improve navigation, understand visitor behavior, and deliver a personalized experience on its website. This Cookie Policy complements our Privacy Policy and complies with the Brazilian General Data Protection Law (LGPD).
Cookies are small text files stored on your device (computer, smartphone, etc.) when you access a website. These files contain information that can be read later for various purposes, such as remembering preferences or recording access statistics.
We use cookies to:
Our website may use the following types of cookies:
Essential for the basic functioning of the website and to provide features such as security, authentication, and accessibility.
Collect information about how users interact with the site (most visited pages, browsing time, etc.), aiming to improve overall platform performance.
Used to generate reports and analyses based on user behavior. Tools such as Google Analytics and Microsoft Clarity fall into this category.
Help personalize ads based on your interests and measure the effectiveness of advertising campaigns.
We use third-party cookies, such as:
Google tool for monitoring and analyzing traffic and browsing behavior.
User experience analysis tool that records anonymous interactions on the site to generate heatmaps and session recordings.
Used to optimize advertising campaigns and measure ad effectiveness, collecting data on conversions and user behavior.
Meta (Facebook) tool that monitors user actions on the site to optimize advertising campaigns and create custom audiences.
We recommend that you also read the policies of these services:
Below are the cookies used on our website, with their main characteristics:
| Name | Description | Duration |
|---|---|---|
| CLID | Analytics - Microsoft Clarity sets this cookie to store information about how visitors interact with the site. The cookie helps provide an analytics report. Data collection includes the number of visitors, where they access the site, and the pages visited. | 1 year |
| _click | Analytics - Microsoft Clarity sets this cookie to retain the Clarity user ID from the browser and unique settings for that site. This ensures that actions performed during subsequent visits to the same site are linked to the same user ID. | 1 year |
| _ga_* | Analytics - The _ga cookie, set by Google Analytics, calculates visitor, session, and campaign data, and monitors site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | 1 year 1 month and 4 days |
| _clsk | Analytics - Microsoft Clarity sets this cookie to store and consolidate a user's page views into a single session recording. | 1 day |
| SM | Analytics - Microsoft Clarity sets this cookie to synchronize the MUID across Microsoft domains. | Session |
| MUID | Advertising - Microsoft Clarity and Bing set this cookie to identify unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year and 24 days |
| MR | Analytics - This cookie, set by Bing and Clarity, is used to collect user information for analytics purposes. | 7 days |
| SRM_B | Performance - Used by Microsoft Advertising as a unique identifier for visitors. | 1 year and 24 days |
| ANONCHIK | Analytics - The ANONCHK cookie, set by Bing, is used to store the user's session ID and also to verify ad clicks on Bing's search engine. The cookie also helps with reporting and personalization. | 10 minutes |
You can manage or disable cookies directly in your browser settings. However, disabling certain cookies may cause parts of the site to not function properly.
Data collection by necessary cookies is based on legitimate interest, as they are essential for the site's operation. For other types of cookies, usage is subject to your acceptance.
If you have any questions about this Cookie Policy or about the processing of your data, please contact atendimento2@pquadrado.com.br through the channel available on this site.
Last update: July 17, 2025
